Louis Vuitton’s latest Spring/Summer 2024 collection, creatively steered by Pharrell Williams, marks a new chapter in luxury fashion. Taking the reins of the menswear division early last year, Williams presents a collection that seamlessly blends tradition with contemporary flair, honoring the legacy of the late Virgil Abloh.
Revealed ahead of Williams’ third runway show at Paris Fashion Week, the campaign is a tribute to the Parisian roots of Louis Vuitton. The collection marries the brand’s classic elegance with modern influences and an urban spirit.
In relaxed poses against Paris’s picturesque staircases, models showcase leather motorcycle attire, rectangular sunglasses, and stylish headgear. The collection features subtle grey-toned checkered blazers, rhinestone-encrusted varsity jackets, and cozy tracksuits adorned with pearlescent decor. The line also includes versatile accessories like rubber rainboots and a denim uniform, highlighting Williams’ innovative design approach.
Previously promoted by celebrities like Rihanna and LeBron James, the complete lineup is now on display, poised to be a highlight in this year’s menswear fashion. Louis Vuitton’s Spring/Summer 2024 collection is a true embodiment of Pharrell Williams’ unique vision, blending luxury, art, and street fashion in an unprecedented way.