Nicki Minaj, the renowned Queens MC and record-setting artist, has just unveiled her very own sneaker collection in collaboration with brand LØCI. The launch comes on the heels of her historic achievement as the female rapper with the most successful tour. Nicki announced the release of her custom sneaker line on Friday (April 12), introducing 11 unique designs.
In an Instagram post celebrating the launch, Nicki expressed her excitement: “4/12 = 11 new pairs of my OWN sneaker. 11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner & partner & we will be showing you the first complete collection on 4/12. Love you BARBZ. THANK YOU. Nicki Minaj X LØCI @lociwear,” showcasing her enthusiasm and entrepreneurial spirit.
The Atom x Nicki Minaj sneakers feature her signature pink color and a silhouette inspired by skate culture, adorned with a regal design on the tongue. Priced at $195, these are just one of the many options available for her fans, affectionately known as Barbz.
The collection, ranging in price from $185 to $200, is available for purchase at lociwear.com, with sizes running from 6 to 10. Fellow artists and fans alike have shown immense support, with comments flooding in on her social media praising the innovative designs and congratulating Nicki on her new venture.